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DSML.KZ
Researchers
ZA

Zhansaya Abildaeva

@zhansaya-2
OpenAlex
publications
15
citations
5
h-index
1
Publications per year
8
7
20252026

1 in Q1 & CORE A*/ASJR · CORE

Affiliations

  • Satbayev University

    2025–2026 · 12 publications

Publications15

  1. Multi-criteria optimization of digital marketing for enterprises in the agro-industrial complex based on NSGA-III algorithm and machine learning

    Article · Eastern-European Journal of Enterprise Technologies · with Valerii Lakhno · Open access

    32025

  2. A Hybrid AI Approach for Intelligent Group Buying and Digital Marketing Strategy Optimization Based on Machine Learning and Evolutionary Algorithms

    Article · Mathematics · Open access

    12026

  3. Automating consumer segmentation in e-commerce using clustering and the NSGA-II algorithm

    Talk · Procedia Computer Science · Open access

    12026

  4. A Hybrid NSGA-II and Machine Learning Framework for Multi-Objective Marketing Budget Optimization in Kazakhstan’s Agro-Industrial Complex

    Article · Sustainability · PDF

    —2026

  5. Digital Transformation of Marketing and Optimization of Marketing Communications in the Agro-industrial Complex of the Republic of Kazakhstan

    Article · Trudy Universiteta

    —2026

  6. БІТІРУШІ ТҮЛЕКТЕРДІҢ ЖҰМЫСҚА ОРНАЛАСТЫРУ ПРОЦЕСІН ОҢТАЙЛАНДЫРУ ҮШІН ҚОСЫМША ӘЗІРЛЕУ

    Article · NEWS OF THE NATIONAL ACADEMY OF SCIENCES OF THE REPUBLIC OF KAZAKHSTAN · PDF

    —2026

  7. Digital Education Ecosystem in the Context of Kazakhstan

    Article · Trudy Universiteta

    —2026

  8. Hybrid Method for Optimizing Artificial Intelligence-Driven Group-Buying Strategies and Marketing in the Agro-Industrial Complex using the Non-Dominated Sorting Genetic Algorithm-II and Machine Learning

    Article · Engineered Science Q1 · with Gulzhanat Beketova · PDF

    —2026

  9. NSGA-III АЛГОРИТМІ НЕГІЗІНДЕ АГРОӨНЕРКӘСІПТІК КЕШЕНДЕГІ ЖАРНАМАЛЫҚ БЮДЖЕТТІ БӨЛУДІ КӨП КРИТЕРИАЛДЫ ОҢТАЙЛАНДЫРУ

    Article · NEWS OF THE NATIONAL ACADEMY OF SCIENCES OF THE REPUBLIC OF KAZAKHSTAN · PDF

    —2025

  10. Агроөнеркәсіптік кешендегі жарнамалық бюджетті машиналық оқыту алгоритмі негізінде бөлуді оңтайландыру

    Article · Eurasian Journal of Applied Engineering and Technology · PDF

    —2025

  11. OPTIMIZATION OF MARKETING STRATEGIES IN THE AGRO-INDUSTRIAL COMPLEX OF KAZAKHSTAN BASED ON A HYBRID METHOD

    Article · Journal of problem in computer science and information technologies · with Gulzhanat Beketova, Valerii Lakhno · PDF

    —2025

  12. INNOVATIVE APPROACHES TO AGRICULTURAL MARKETING: NSGA-II AND K-MEANS FOR STRATEGIES IN THE AGRO-INDUSTRIAL COMPLEX

    Article · Scientific Journal of Astana IT University · with Gulzhanat Beketova, Valerii Lakhno · PDF

    —2025

  13. Hybrid Adaptive Method for Optimizing Marketing Strategies for the Agro-industrial Complex Based on the NSGA-III Algorithm and Machine Learning Methods

    Article · Trudy Universiteta

    —2025

  14. MULTI-CRITERIA OPTIMIZATION OF ADVERTISING BUDGET DISTRIBUTION IN THE AGRO-INDUSTRIAL COMPLEX BASED ON THE NSGA-III ALGORITHM

    Article · Вестник КазАТК · with Gulzhanat Beketova · PDF

    —2025

  15. THE BASIC INTEGRATION MODEL OF BUSINESS PROCESSES

    Article · Вестник КазАТК · PDF

    —2025