Publications
Book chapter · Springer eBooks · January 1, 2018
Social Network Brand Visibility (SNBV): Conceptualization and Empirical Evidence
Aijaz Ahmed Shaikh, Richard Glavee-Geo, Adina-Gabriela Tudor, Chen Jerry Zheng, Heikki Karjaluoto
Digital Marketing and Social MediaMarketing and Advertising StrategiesConsumer Behavior in Brand Consumption and Identificationbrand visibilitysocial networking sitessocial media marketing
More by Dr. Aijaz A. Shaikh
- DIGITAL SOCIAL INNOVATION — A NARRATIVE REVIEW AND FUTURE RESEARCH DIRECTIONSInternational Journal of Innovation Management · 2026
- Why Users Stay: Bridging Adoption and Continuance in Bitcoin Use through a Mixed-Methods ApproachInternational Journal of Innovation Studies · 2026
- Governance of Generative AI in Developing Country Universities: A TOE–Based Integrative Review of Global Guidelines and Institutional PoliciesJournal of Information & Knowledge Management · 2026
- Digitalization of logistics: new export opportunities for the meat industry of the Republic of KazakhstanProblems of AgriMarket · 2026