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Book chapter · Routledge eBooks · December 21, 2018

Mobile financial services

Aijaz Ahmed Shaikh, Heikki Karjaluoto

Dr. Aijaz A. Shaikh
Open via DOIPDF

Abstract

Incumbent business models in banking and payment are continuously challenged by new competition and evolving consumer expectations as banking and payment landscape have increasingly moved digital and mobile. Mobile financial services (MFS) and related technologies encompass a broad range of digital (including mobile) devices, channels, and financial transactions that consumers execute on their mobile phones or tablets. This chapter conceptualizes the term ‘MFS’ and investigates what constitutes the field of MFS. The chapter seeks to answer the following research questions: What is the mobile financial services landscape? What are MFS and how they have been conceptualized in the marketing and IT literature? How has prior literature segregated MFS? How do these types of MFS differ from each other?

Digital Transformation in Financial ServicesTechnology Adoption and User BehaviourHealth, Technology, Consumer Behaviormobile financial servicesmobile bankingdigital payments

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