Talk · Hawaii International Conference on System Sciences · January 1, 2016

Mobile Banking Services Continuous Usage -- Case Study of Finland

Aijaz Ahmed Shaikh, Heikki Karjaluoto

Abstract

Finland is at the forefront of using new information systems, such as mobile banking (m-banking). The present study develops and tests a model of continuous usage intentions toward m-banking services for a sample of 273 Finnish m-banking users. Results confirm the hypothesized direct relationships between self-congruence and perceived value, perceived risk and perceived value, perceived value and continuous usage, and continuous usage and word of mouth. The frequency of usage of m-banking services and experience moderate the relationship between perceived value and continuous usage. We discuss the theoretical and managerial implications of the study results and present recommendations for future research.

Technology Adoption and User BehaviourHealth, Technology, Consumer BehaviorCustomer Service Quality and Loyaltymobile bankingcontinuous usage intentionself-congruity

Mobile Banking Services Continuous Usage -- Case Study of Finland

Abstract

More by Dr. Aijaz A. Shaikh