Book chapter · Routledge eBooks · December 21, 2018

How is the use of mobile money services transforming lives in Ghana?

Aijaz Ahmed Shaikh, Richard Glavee-Geo, Heikki Karjaluoto, Robert Ebo Hinson

Abstract

Mobile money (MM) is considered a revolutionary phenomenon in the developing world and relies on basic mobile handsets capable of voice and SMS or text. This chapter assesses the potential of mobile phones as a delivery mechanism for financial services in Ghana. Based on the sample of 595 responses collected during the months of September and October, 2016, we investigated various consequences that influence the consumer decision-making process and continuous usage within the mainstream MM or micro-financial services. In total, six hypotheses were developed and tested. The results provided support for all the hypotheses. The key takeaway from this chapter is that MM service agent credibility was found to be a significant driver of consumer engagement and continuous usage. The chapter concludes with a discussion enlisting study implications, limitations, and future research directions.

Technology Adoption and User BehaviourMicrofinance and Financial InclusionHealth, Technology, Consumer Behaviormobile moneyfinancial inclusionmicrofinance

How is the use of mobile money services transforming lives in Ghana?

Abstract

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