Article · Sustainability · October 19, 2022

Go Cashless! Mobile Payment Apps Acceptance in Developing Countries: The Jordanian Context Perspective

Dmaithan Almajali, Manaf Al‐Okaily, Khaleel Ibrahim Al-Daoud, Sulaiman Weshah, Aijaz Ahmed Shaikh

Abstract

Despite the expanding global usage of mobile phones in money transactions, the adoption of mobile payment systems in Jordan remains slow. This study employed the technology acceptance model (TAM) to identify the factors with a potential impact on mobile payment systems acceptance. The impact of perceived privacy (PP) and the mediating function of perceived certainty (PC) on the behavioral intention (BI) of mobile payment systems among Jordanian ministries were examined. Data obtained from 270 respondents were analyzed using partial least-squares structural equation modeling (PLS-SEM). The empirical findings show a positive link between perceived usefulness (PU) and PC on the BI of mobile payment systems. The mediation analysis demonstrated that PC partially mediated the association of PP with the BI of mobile payment systems. The final section concluded the paper by presenting the key theoretical and practical ramifications, as well as the research’s limitations and future directions.

Technology Adoption and User BehaviourHealth, Technology, Consumer BehaviorPrivacy, Security, and Data Protectionmobile payment adoptioncashless paymentstechnology acceptance model

Go Cashless! Mobile Payment Apps Acceptance in Developing Countries: The Jordanian Context Perspective

Abstract

More by Dr. Aijaz A. Shaikh