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Article · Journal of the Association for Information Systems · January 1, 2018

Examining Consumer Mobile Money Usage Behaviour in Ghana

Richard Glavee-Geo, Aijaz Ahmed Shaikh, Robert Ebo Hinson, Heikki Karjaluoto

Dr. Aijaz A. Shaikh
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Abstract

This study develops a theoretical model to examine the effects of agent credibility and service quality on customer empowerment and the consequences of such empowerment in mobile money (MM) usage in Ghana.In total, 595 valid responses were collected using a pre-tested onsite-survey instrument.The research findings suggest that a higher level of MM agent credibility increases customer empowerment, which in turn positively affects the continuous usage of MM services.A significant association between MM agent service quality and customer empowerment was also noted.The study concludes with a discussion of study implications, limitations, and future research directions.

Technology Adoption and User BehaviourCustomer Service Quality and LoyaltyHealth, Technology, Consumer Behaviormobile moneymobile money agentsagent credibility

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