Arbuz.kz launches the AI-powered Arbuz Chef

Arbuz.kz has launched Arbuz Chef, a ChatGPT-based bot that recommends dishes and recipes. Each recipe comes with a set of products that can be added to the cart. For now, the feature is available through the Friends loyalty program on iOS and the web.

Project initiator Alibek Utyubayev, Analytics Lead at Arbuz.kz, shared these insights:

• The push that dispelled doubts about creating Arbuz Chef came from Mr. Aimoldin: “Our competitors in the UAE got ahead of us and launched a recipe bot—why don't you become the first to do it in Kazakhstan?”
• Technically, it is a wrapper around the OpenAI API. From a business perspective, it is a way to launch in weeks a product that would otherwise have taken months and dedicated ML teams to build.
• The team started with a prompt for similar assistants that had leaked on Twitter and adapted it to their needs.
• Examples are useful when you want ChatGPT to follow specific formatting instructions more reliably. Do not just describe the output—provide an example of the required format.
• We took care of analytics from the start: we store user requests, added events for products being placed in the cart, and more.
• We hope the bot helps users answer “What should I cook today?” while considering individual needs that cannot be encoded with if-else logic—for example, a light meal on a hot day or an interesting menu spanning different world cuisines. In essence, this is not just a chatbot, but a new way to interact with Arbuz.kz's wide assortment.