Head of Analytics; previously Analytics Team Lead
Halyk Market
one of Kazakhstan’s largest e-commerce marketplaces
Mar 2024 — PresentLed analytics and grew the team from 9 to 17; established experimentation and measurement, with major releases measured at +10.5% GMV and +4.5pp conversion.
• Scaled the analytics function from 9 to 17 people across 12 workstreams (product, logistics, payments, search, marketing, B2B, data platform, ML) in an organization with no formal capacity planning; built and ran hiring end-to-end: 100+ interviews, 15+ hires, final call on every candidate, with technical screens delegated to senior analysts I trained.
Product Analyst, Real Estate
Avito
the world’s most-visited classifieds platform
Oct 2023 — Feb 2024Prototyped a realtor recommendation engine, built a KPI dashboard adopted by product and marketing, and supported a new real-estate vertical launch.
• Prototyped a user-item recommendation engine to test USP hypotheses for realtors; built the core KPI dashboard (Redash) adopted by product and marketing teams.
• Set up the analytics foundation for the launch of the "New Buildings" vertical in the Real Estate stream.
Product Analyst
Kolesa Group
#1 auto & real-estate classifieds in Kazakhstan
Aug 2021 — Oct 2023Ran product experiments, introduced sequential testing, and maintained analytics continuity through a migration into Kaspi SuperApp.
• Designed and ran A/B tests (Firebase); introduced SPRT sequential testing to shorten experiment cycles and speed up product decisions.
• Led analytics through the product’s migration into Kaspi SuperApp (Kazakhstan’s leading super-app), preserving continuity of metrics, dashboards, and user insights.
Data Analyst
Prime Source
IT consultancy
Aug 2020 — Aug 2021Built anti-fraud classification and a case-lookup interface for government clients, reducing lookup time from 2 hours to 5 minutes.
• Built rule-based classification of suspicious taxpayer behavior for the Ministry of Finance (anti-fraud); delivered a case-lookup interface for the Prosecutor General’s Office cutting lookup time from 2 hours to 5 minutes.
Data Analyst
Center for Pedagogical Measurements (NIS)
Jan 2020 — Jul 2020Analyzed student performance cohorts and built predictive models for computer-adaptive testing.
• Cohort analyses of student performance; predictive models for computer-adaptive testing.
