Tolkyn Zhagypar

@tony-wavy

Data Analyst | Marketing Analytics, SQL, Python, and Geospatial Data

Just starting my journey in DS/ML. Project manager with 5 years experience, currently working for a tech-recruiting agency (feel free to send me your cv so that i can refer you!). Open to research opportunities and collaborations.

Open to

Research collaborationStartup collaborationJoining pet projectsFinding a mentorHiring & referrals

Career

Experience: 4 years

Experience

Data Analyst

KGS Space Technologies

Feb 2026 — Present

Analyzed 27,000+ land parcel records and built Power BI dashboards, supporting land inventory monitoring and a unified geospatial data platform.

• Analyzed 27,000+ unique land parcel cadastral numbers across multiple registries using Python and SQL, identifying unused and inefficiently used land parcels • Developed Power BI dashboards visualizing key analytical metrics for the land balance platform, supporting land inventory monitoring and reporting • Collected and organized archival and current remote sensing (satellite) imagery datasets to support the data foundation for a unified geospatial data platform

Marketing Analyst

Alem

Jan 2024 — Sep 2025

Automated student reporting, analyzed advertising performance and student behavior, and built Tableau dashboards. Reported a 40% drop in manual work and 15% lower acquisition costs.

• Wrote Python scripts to automate student data processing and reporting, reducing manual labor by 40% • Evaluated the effectiveness of advertising campaigns in Meta and TikTok, identifying optimization opportunities that reduced customer acquisition costs by 15% • Developed dashboards in Tableau to track student acquisition, retention, and engagement metrics for reporting and to improve the learning process • Developed SQL scripts to analyze behavior patterns of over 2,000 students, helping to understand the dropout rate

Marketing Analyst

Alamata

Jan 2022 — Dec 2023

Analyzed marketing campaigns, automated KPI reporting, and forecast sales. Reported $10.000 in new monthly sales and reduced cost per customer from $1.5 to $0.8.

• Conducted A/B test analysis on advertising creatives and marketing channels to improve conversion performance • Automated monthly Excel-based reports analyzing key marketing KPIs including conversion rate, CAC, and engagement metrics reducing reporting turnaround time from 3 days to 1 day. • Generated $10.000 in new monthly sales by analysing and forecasting campaigns and CRM data • Reduced cost per customer from $1.5 to $0.8 through campaign performance analysis and optimization

Education

Bachelor, Information Technology

Kazakh-British Technical University

2023

Selected projects

AI travel assistant

Built an AI-powered travel planning app with real-time flight and hotel search, budget allocation, a RAG-based hotel and itinerary search agent, modular agents, API retry logic, and EDA on 1M+ rows of Kaggle data.

Fintech A/B test

Designed and ran an A/B test on 45,000+ client contacts. Cellular outreach outperformed telephone by 1.5 percentage points overall, while segmentation showed retired and entrepreneur clients converted better by telephone, informing a hybrid-channel recommendation.

Skills

PythonPandasNumPyMatplotlibSQLJoinsCTEsWindow FunctionsGitLLMRAGCrewAIExploratory Data Analysis (EDA)A/B TestingHypothesis TestingKPI AnalysisData CleaningData ValidationBusiness ReportingTableau