Head of Analytics and Digital Solutions Department; previously Data Analyst
HC Avangard
A leading Russian sports organization with three professional teams, an academy and mass-sport programs. It regularly receives major sports business awards.
Sep 2020 — PresentAdvanced from data analyst to department head, delivering ticket growth, ML-supported transfers, CRM expansion and in-house analytics systems for a KHL club.
• As Head of Analytics and Digital Solutions Department, increased mass-market ticket revenue by 81% over three seasons, from 2022/23 to 2024/25, using ML forecasting and pricing models. • Provided management with analysis for rebuilding the team in 2024/25. The work covered 15 transfers, some made solely on the basis of an ML model. • Grew the CRM and loyalty database by 45% in two years to 200,000 fans, including 100,000 active users. The mobile app accounts for 45% of ticket-program sales.