Data Scientist
Klaviyo
Jan 2020 — Jan 2022• Developed a CLV prediction model for e-commerce customers that enabled high-value audience segmentation and increased revenue per recipient by 3–5% in pilot email/SMS campaigns. • Built a churn risk prediction model based on purchase history and email engagement, increasing repeat purchase rate by 0.5–0.9 percentage points in retention campaigns. • Implemented a send-time optimization model that selected the best email delivery window by segment and improved open rate by 2–4% without increasing unsubscribe or spam metrics.
