Product Manager
Beeline
Telecommunications operator in Kazakhstan.
Apr 2025 — PresentImproved customer conversion and service adoption, cut refund-related calls and costs, and shortened critical incident escalation from two days to a few hours.
• Simplified customer identification by replacing ID scanning with IIN input, increasing conversion from 45% to 50% and driving 36% revenue growth within six months. • Launched a self-service refund request landing page, reducing call center volume by 2,500 calls per month and generating monthly savings of 1.2M KZT (14.5M KZT annualized) through channel cost optimization. • Increased SIM replacement transactions by 25% by moving the service from the authorized to the unauthorized app zone, expanding accessibility.
