Olzhas Dossetov

Product Manager

Zimran

Coursiv is a subscription EdTech product teaching AI tools, with a global user base and a focus on the US and EU; 5M+ users.

Owned retention and reactivation for Coursiv; subscription pause added $3 to cohort LTV, while funnel and gamification changes improved cancellation and engagement metrics.

• Introduced subscription pause as an alternative to cancellation, adding $3 to LTV for a cohort of 400,000 users. • Redesigned the subscription cancellation funnel, reducing the cancellation rate from 42% to 34% (−8 percentage points). • Launched gamification (streaks, rankings, and challenges), increasing activation by 15 percentage points and D28 retention by 2 percentage points. • Launched 50+ win-back campaigns targeting 1.5M churned users, achieving 1% reactivation.

Product Manager

1Fit

A unified service for online memberships. The role covered consumer and partner products, customer experience, and partner acquisition and retention.

Managed consumer and partner products; A/B tests doubled guest-membership revenue, and recommendations and overbooking added 30,000 sessions.

• Ran 20 A/B tests for a guest membership, doubling revenue over six months. • Increased retention by 3% by improving proxy metrics, including joint workouts, subscriptions, and social interactions. • Reduced cancellations and no-shows by 3%, and additionally reduced partner cancellations by 0.7%. • Added 30,000 sessions through a recommendation system and an overbooking model. • Integrated ERP systems, increasing the number of connected partners by 10% in Mexico, Malaysia, and Dubai.

Product Manager

Foreign Pay

A marketplace for digital products such as Zoom, Steam, and ChatGPT. Products included Foreign Payment, money transfers, Digital Bazar, and acquiring.

Doubled marketplace GMV through experimentation and research; also improved purchase conversion, category onboarding conversion, and virality.

• Doubled GMV through experiments and qualitative research, including 35+ A/B tests and experiments. • Increased purchase conversion by 4% from a baseline of 1.71%. • Introduced product onboarding, increasing conversion into selected product categories by 10%. • Increased virality from 3% to 9% through a referral program and improvements to operator service quality.

Product Manager, Mobile App

TOO Platonus

An EdTech company offering ready-made products to automate the educational process.

Built the Platonus Student app from scratch, conducted discovery, developed monetization models, and set the product roadmap.

• Developed the Platonus Student mobile app from scratch. • Conducted discovery research to identify core product value, including QR attendance, online payment, and course registration. • Built a financial model and developed four monetization models for the mobile app. • Created the product roadmap.

BSc, Big Data Analysis

Astana IT University