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Article · Journal of Lifestyle and SDGs Review · January 16, 2025

Strategic Concept for the Revitalization of Ukraine's Hospitality and Tourism Industry in the Post-War Era

Lіudmyla Zavidna, Kateryna V. Kolesnikova, Марта Барна, Тетяна Вячеславівна Шелеметьєва, I. F. Lanytsia

Kateryna Kolesnikova
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Abstract

Objective: The purpose of the article is to analyze the war's impact on the Ukrainian hospitality and tourism industry and identifies critical strategies for recovery and development. Theoretical Framework: A particular focus is placed on to repair the damage caused to infrastructure but also introducing advanced technologies and modern approaches to customer service. Method: The article's methodology is based on a comprehensive approach. Quantitative methods are includes statistical analysis and modelling, qualitative analysis enables the interpretation of the obtained data. Results and Discussion: The growing importance of domestic tourism, particularly in central and western regions, is reflected in increased tourist flows and the strengthening of local economies. This growth diversifies the tourism offering and adapts to changing consumer preferences, which demand greater flexibility and a personalised approach to organising tourist services. Research Implications: Thus, the recovery of the hospitality and tourism industry must become a priority in the post-war period. Striking a balance between international and domestic tourism is paramount to support stability and develop new markets. Strategies should be based on innovations in management and service quality, as well as introducing new technologies to enhance competitiveness and create sustainable development in the sector. Originality/Value: Directing attention to the hotel business and the tourist services market is essential, as these sectors significantly influence tax revenue and stimulate regional economic development. New development strategies should focus on creating a sustainable business model capable of adapting to the changing conditions and rules of the post-war market.

Diverse Aspects of Tourism ResearchEconomic Issues in UkraineDiverse Scientific Research in Ukrainehospitality industrytourism industrypost-conflict reconstruction

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