Article · Education Quality Assurance · September 30, 2024
MODERN METHODS OF MARKET PROCESSES ANALYSIS
Kaisar Alpysbayev, Ardak Mukhamedyeva, Kateryna V. Kolesnikova
Abstract
The article discusses the use of Data Mining methods for analyzing market processes. The main focus is on how data mining technologies can be used to identify hidden patterns and trends in the market, which contributes to making more informed management decisions and developing effective strategies. Examples of real applications demonstrate how the analysis of large amounts of data allows optimizing marketing campaigns and conducting market basket analysis. The conclusion emphasizes the importance of Data Mining for modern business and the need to integrate these methods into the daily practice of companies to increase their competitiveness in the market.
More by Kateryna Kolesnikova
- Digital Twin-Enabled Framework for Risk Assessment in Industrial IoT Network TopologiesLecture notes in mechanical engineering · 2026
- Morpheme-Aware Interpolated N-gram Language Modeling for Low-Resource Speech RecognitionEmerging Science Journal · 2026
- The Limits of External Observability: Evidence Survival from Public Hosts to CVEs in Exposed IoT/IIoT SystemsComputers · 2026
- KAZMORPHLM: MORPHEME-AWARE LANGUAGE MODEL FOR KAZAKH AUTOMATIC SPEECH RECOGNITIONScientific Journal of Astana IT University · 2026